http://en.wikipedia.org/wiki/Stereotyping
A stereotype is a simplified and/or standardized conception or image with specific meaning, often held in common by people about another group. A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the other group hold in common.
http://www.colorado.edu/conflict/peace/problem/stereoty.htm
Stereotypes are generalizations, or assumptions, that people make about the characteristics of all members of a group, based on an image (often wrong) about what people in that group are like.
http://www.media-awareness.ca/english/issues/stereotyping/index.cfm
Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.
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